Fabian M. Franz

Visual Identity

Okay, many nail polish’s are more than a penny. But why does it weakens the nails and peel off after two days, even though these small bottles are so expensive? You deserve great fingernails and no, it should not be tested on animals. SARE is here to make everyday life a little more pleasant. Without compromises. Of course without formaldehyde and other harmful substances. Instead in more than 30 striking colours at a fair price. A monthly female-first magazine completes SARE’s identity. No shortcuts. No compromises. In addition to the packaging design, a complete corporate design was created. The main design is restrained – two typefaces, a clear logo and a little playfulness. SARE clearly focuses on the product. Dots run through the entire design and lighten up the typography.

SARE, private, Fabian Franz