Fabian M. Franz

032c x Adidas – Innersect Shanghai
Art Direction, Digital

Inspired by the current transformations in fashion industry, German sportswear brand adidas and Berlin-based magazine and fashion brand 032c partnered to create a collection that explores futuristic realism as well as the question “How does fashion behave in the digital space?” In a Future Lab, socially relevant questions were examined and illustrated through new, progressive approaches and solutions – displayed in form of a “Digital Mirror” and 3D prints at various exhibitions in Berlin and Shanghai.

032c, Adidas
Creative Direction & Project Management: Fabian Franz, Florian Siegmann, Sebastian Zimmerhackl
3D Lead: Andrea Avellino
Digital Fashion: Florian Siegmann, Marek Bulir
Realtime: VanTa, João da Fonseca
Video: Maximilian Trausenecker, Fernando Górgolas