Inspired by the current transformations in fashion industry, German sportswear brand adidas and Berlin-based magazine and fashion brand 032c partnered to create a collection that explores futuristic realism as well as the question “How does fashion behave in the digital space?”
In a Future Lab, socially relevant questions were examined and illustrated through new, progressive approaches and solutions – displayed in form of a “Digital Mirror” and 3D prints at various exhibitions in Berlin and Shanghai.
Creative Direction & Project Management: Fabian Franz, Florian Siegmann, Sebastian Zimmerhackl
3D Lead: Andrea Avellino
Digital Fashion: Florian Siegmann, Marek Bulir
Realtime: VanTa, João da Fonseca
Video: Maximilian Trausenecker, Fernando Górgolas
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